case study 03 · ai managed seo and ads

Doing this properly meant checking eight systems. Nobody was.

Ads, rankings, reviews, backlinks, and whether the AI chatbots name you at all.

eight systems, read every night nothing changes without a yes every change measured, wins and losses
chapter 01

Eight systems in. Four it may write to, and only with your say so.

Read every night, compared with the night before. It reads everything. It writes almost nothing, and never without you.

read, every night
The agentreads it all · finds what changed · proposes with the evidence attached
written back to, after you approve
chapter 02 · advertising

How it manages the ads.

The one place a wrong change costs money the same day.

1
Work out whether a keyword is wrong for you, or just being outbid

They look identical in a report and have opposite fixes.

2
Every keyword into one of four groups
earning, leave aloneexpensive, fix the page too early to judgespending, returning nothing
3
One proposal, with everything it touches named
evidence$203, zero enquiries90 days
affects3 ad groups in 1 campaign
reversalone click, history kept
4
One change per campaign at a time

Two at once give you a single number and no way to attribute it.

automaticScoring every keyword, and measuring after.
yoursApproving each pause, one at a time.
neverBudgets, bids or ad copy.
chapter 03 · content

How it writes a page.

It starts with a search you already show up for and lose.

1
Start from a search you already nearly win
2
Read the pages currently beating you

Length, structure, and what the searcher is actually after.

3
Write the page, and flag anything it could not verify

Open questions go at the top, not guesses buried in the middle.

answer neededconfirmedyou said 23
4
Ten checks, the internal links, the images

Photos come from your own library before anything stock.

10 pass0 worth a look0 to fix
5
Questions get a heading and the answer beneath

Which is the part the AI answer engines lift.

6
It arrives as a draft, and stops there
automaticFinding the opportunity, researching, drafting, checking.
yoursAnswering the questions, reading it, pressing publish.
neverPublishing a page.
chapter 04 · titles and descriptions

How it handles the riskiest small change there is.

The cheapest change available, and the easiest to get badly wrong.

1
What two added words did to one page

Ninth to thirty-second across four months. Impressions rose while clicks drained.

clicks36 in March25 by June
2
So the phrase people type has to stay intact
nowHire & Rental Northgate | Acme
proposedHire Northgate | Drivers Included | Acme
3
Every other search that page wins is checked too

A title fix should not cost you traffic you already had.

4
The check that had to be fixed

It used to accept the words in any order, so it would have approved the very edit that caused the slide.

automaticSpotting the mismatch and checking what else the page ranks for.
yoursApproving every title change, on its own.
neverTouching a title without a yes.
chapter 05 · links

How it handles the slowest lever.

Split in two: the links you already own, and research handed to a person.

1
Who links to your competitors and not to you

A site linking to three of them is a gap with a reason to exist.

gaps found50 recordedranked by overlap
2
Outreach is a person's job, and stays one

It writes the shortlist and the reason. You send the message.

3
Links between your own pages need nobody’s permission
4
The exact words, shown before anything moves

Text that is not already on the page cannot become a link.

5
When there is nothing honest to propose, it says so
6
Counted monthly, because weekly is noise
automaticFinding the gaps, writing the exact edit, counting monthly.
yoursAll outreach, and approving each internal edit.
neverContacting anyone, buying a link, or signing you up.

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